About Us
Square Root Foods — Rooted in Community, Growing with BOX TOTS
BOX TOTS began with Square Root Foods in Northern Arizona when two friends started delivering fresh farm produce to Chef Brian Konefal at Coppa Café. That first connection sparked a vision: to make real, handcrafted food more accessible to their community.
From a food truck serving both plant-based and grass-fed burgers, to a boutique grocery stocked with specialty items and ready-to-bake meals, to Tot-Box, a food truck delighting Arizona and the Southwest with gourmet tater tots — every step has been about blending creativity, quality, and community.
Today, we are excited about BOX TOTS, our signature frozen gourmet tot line. BOX TOTS bring the playful, chef-driven spirit of Tot-Box into restaurants, and retailers across the region. As we scale up manufacturing, BOX TOTS are not just our newest product — they're the star of our vision for the future, redefining what frozen comfort food can be.
The Team Behind the Vision
Brian Konefal
Chef & Owner
Michelin-trained and Arizona-raised, Brian brings global culinary expertise and a deep love of community to Square Root Foods.
Bryan Lubbehusen
Owner & Operator
With a background in farming, outdoor adventure, and entrepreneurship, Bryan drives the company's expansion into new markets.
Ayla Allen
Operations & Events Manager
A Flagstaff native with luxury hospitality experience, Ayla ensures seamless operations and unforgettable food experiences.
Together, the team is bringing BOX TOTS to life — turning a local idea into a bold, flavorful future.